Most Common Sales Forecasting Challenges and the Role of CRM
Challenges of forecasting and why some businesses fail to forecast sales. CRM helps overcome the difficulties of sales forecasting and improve accurac...
Ivan Karp is a seasoned expert in CRM integration and digital marketing, currently serving as the Managing Director at SyncMatters. With nearly 9 years of leadership in the SaaS and B2B tech space, Ivan specializes in orchestrating complex CRM migrations and crafting performance-driven marketing strategies using platforms like HubSpot. His work spans global markets with a strong focus on customer experience, automation, and growth enablement.
Throughout his career, Ivan has held various leadership roles, including Marketing Team Lead, CEO, and Product Manager. He’s known for his ability to analyze market trends, manage multi-functional teams, and launch impactful promotional campaigns. Ivan brings a technical and strategic lens to projects, whether it’s optimizing SEO, localizing content for international audiences, or developing custom CRM workflows tailored to business needs.
He is also an alumnus of Lviv Business School of UCU and holds a technical background from Ternopil State ‘Ivan Pul’uj’ Technical University. Fluent in Ukrainian, Russian, and English, Ivan is dedicated to continuous learning and pushing digital innovation forward.
Challenges of forecasting and why some businesses fail to forecast sales. CRM helps overcome the difficulties of sales forecasting and improve accurac...
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