We've dissected the elements, surprises, customizations that pop up throughout the migration process and broken down for you so you choose the right instrument in getting your customer migrated without pain.
Use our Migration AI agent to get answers to any questions (a chat).
Stop the friction
Why Did We Create This Comparison Page?
We’ve spoken with too many teams who started with the wrong tool, got stuck halfway, or realized too late that what they chose wasn’t built for their use case. Some thought HubSpot’s import tool would handle everything. Others assumed Salesforce’s sync was a true migration. Spoiler: it’s not.
This page exists to cut through the confusion and help you:
Understand what each tool actually does (and doesn’t do)
See how MigrateMyCRM compares, honestly and transparently
Choose the right approach for your migration—based on your needs, not just marketing claims
We’re not here to bash. We’re here to inform - so you can make smarter decisions and avoid painful surprises.
It provides a valuable look at how HubSpot Import (CRM Data Migration) performs in real-world use. It says it all, doesn’t it?
Feature Showdown:
MigratemyCRM vs HubSpot Import
Features
MigrateMyCRM
HubSpot Import
Multi-Object Import
Supports migration of multiple associated objects simultaneously.
Supports limited associations—only two per object can be imported.
Complex Relationships (Many-to-Many)
Enables the configuration of multiple many-to-many associations, with options to prioritize and label them based on the mapping structure.
Struggles with importing complex relationships effectively.
Flexible matching tool
Includes a flexible matching tool that allows customization of record matching and creation for any object selected for migration. This works seamlessly if matching records (e.g., users, companies, contacts) already exist in HubSpot, facilitating smooth partial migrations.
Filtering - selective migration of records
Built-in UI allows selective migration of specific records.
Requires manual file manipulation before import.
Selective custom fields creation
Fully supported
Supported in HubSpot Import; however, it does not support the creation of complex property types (e.g., multi-checkbox fields or associations).
Custom fields creation - set type and settings
Allows to create all fields that HS import allows plus: association labels, multiple-checkbox fields, radio select, user fields. Enables full customization of label, internal name, field type, settings, and permissible values during field creation.
Limited. HubSpot auto-generates internal name based on the label, and it is not editable. HubSpot auto-creates dropdown values based on values in your file. You cannot predefine option labels, internal values, or sort order during import. You can’t create: Multi-checkbox fields, Radio selects, associations, User fields.
Source fields and values usage
Source fields unique values list
Incremental fields mappings
Supports incremental field mapping—for example, when the source has multi-value fields or when multiple source fields need to be mapped into a single HubSpot field.
Mapping navigation and user friendly manipulations
Allows interaction with fields filtered by criteria such as type, user annotations, native vs. custom origin, or usage %.
Fields formatting
Supports advanced features like date format normalization, time zone adjustments, and text field processing (e.g., removing or adding HTML tags).
Error Handling
Provides detailed error and warning reports for specific migrated records in a post-migration summary.
If a row contains invalid data or fails a validation check it is skipped silently or flagged in the import result.
Test mode
Offers a test mode that lets you run a migration using a specific source record to preview the outcome without pushing data into the target CRM. It identifies potential errors, warnings, or CRM limitations before the actual migration.
In HubSpot, if a row contains invalid data or fails validation, it may be silently skipped or flagged in the import results.
Clearing results, remigrations
We retain all information about previously migrated records and offer options such as one-click data removal, full or partial remigration.
In HubSpot Import, import lists must be created during the process, based on the provided files. Users must manually delete records in bulk for each imported object if needed.
Delta migration
Yes, a one-click wizard option
Requires manipulations with files before starting the import
Objects/Features
MigrateMyCRM
HubSpot Import
Salesforce sync App
What Can Be Migrated?
CRM Object Support Comparison
Objects
MigrateMyCRM
HubSpot Import
Companies
Contacts
Leads
Deals
Line items
Products
Quotes
Quote Items
Orders
Tickets
Tasks
Calls
Meetings
Notes
Emails
Users
Attachments
Objects
MigrateMyCRM
HubSpot Import
“Trustworthy, effective and straight talking”
“Trujay are the people I call when I look at an implementation issue and think 'how on Earth could that issue be resolved.' They've completed fabulous work for us and our clients. Highly recommend.“
John Kelleher
- Chief Executive at ESM Inbound
“Great service with even greater customer service”
“Couldn't be happier, the team over there are top-notch. Ease of use with consistent delivery of product. Time from start to implementation should be communicated on the front end to set expectations.“
Ryan McConville
- President Marketing & Advertising at Kargo
“Great experience for a migration which use to keep me up at night”
“A migration between CRMs is a very painful process, you want to make sure that your sales teams are not going to lose critical information in the process badly affecting their results. With Trujay I planned the migration myself and they were ready to help me when I couldn't figures some parts out myself.“
Alexandre Gaudelet
- CEO at Hospitality Firm
MigrateMyCRM magical powers are waiting...
The wizard does the heavy lifting so that self-service data migration is comically simple, even for the most non-technical person.
Unlimited Free Samples
Preview roughly 10% of your mapped records in HubSpot prior to migrating the full data set. No credit card required.
Intelligent Auto Mapping
Automatically map as many native and custom fields as possible to speed up the mapping process.
Custom Field Creation
View custom fields created in your legacy CRM and bulk create those same fields in HubSpot, right from the Wizard UI.
Field Utilization
Determine the frequency of your field usage. This will enable you to evaluate the necessity of having this field in the first place.
Association Preservation
Maintain all associations and connections between all records, such as contacts, companies, attachments, activities, etc.
Data Security
Your data is safe with us. We're ISO certified, GDPR compliant, and trusted by the world's most secure organizations.
Looking for a Better Way to Migrate CRM Data into HubSpot? Stop the friction. Start clean.
MigrateMyCRM delivers best-in-class migrations with robust features built to handle even the most complex scenarios, backed by 10+ years of experience.
