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What is HubSpot and How Does it Work? | Trujay

Discover the power of HubSpot's CRM platform and learn how to use HubSpot to improve your company's efficiency and customer experience. If you've heard of HubSpot, find out how it can work for you.

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HubSpot Hubs are systems within the CRM designed to help sales and marketing teams, as well as services teams. Almost everyone knows about HubSpot CRM in the business world. Why?  

Simply put, HubSpot provides one of the most popular and powerful CRM platforms due to its automation and personalization capabilities. 

HubSpot offers a full range of marketing, sales, and customer support tools, at its core being a fully free CRM. They alone are powerful — but even better when used together.

Let's delve a bit deeper into how HubSpot provides solutions for business needs.

What is the HubSpot Platform?

HubSpot is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers. Since the platform is cloud-based, all your customer data is synchronized across sales and marketing teams and devices, and updates are instant and automatic.

HubSpot's CRM is the best free option, but there are other top picks to check out:

  • Salesforce
  • Act!
  • Zoho

With the help of HubSpot tools, you can manage interactions with your leads and clients, host web pages and landing pages, create blogs and email sequences, and analyze the effectiveness of marketing campaigns.

HubSpot is most well-known for its robust CRM and inbound marketing features, but it also offers other specialized tools for each of the following:

  • Customer relationship management (CRM)
  • Content management (CMS)
  • Marketing
  • Sales
  • Customer service
  • Operations 

HubSpot has a wide range of tools and the ability to impact every stage of the buyer journey. They distributed their features across 5 "hubs" within the platform, where each hub offers a specialized set of tools for each activity. The hubs all cooperate seamlessly to provide you with a complete set of tools for your marketing, sales, operations, content, and support teams.

If you don't require all of them, you can also purchase access to each of these hubs individually. Because the platform is one unified system, you don't need to synchronize your data back and forth between each section. Even better, HubSpot's extensive ecosystem offers over 1,000 integrations.

Who can use HubSpot?

HubSpot helps almost everyone running a company or working on a marketing or sales team because of its wide range of features. It can be useful for:

  • Sales managers who want to identify warm and hot leads to boost sales.
  • Customer service managers who want to respond to client complaints right away.
  • Marketing specialists who want to evaluate the efficiency of their campaigns.
  • Blog editors who want to add pop-up subscribe modals to their blogs.

And these are just a few examples.

Benefits of using HubSpot

Enhancing business growth

The biggest myth about HubSpot is the idea that it is "simply an email platform." HubSpot is a complete suite of enterprise-grade marketing and sales apps created to help you scale your business, even though the Marketing Hub includes an easy-to-use drag-and-drop email builder. 

Marketing Automation

Marketing automation is one of the most important factors in boosting your company's growth. You can send tailored communications to your prospects and customers using HubSpot capabilities like Workflows and Sequences. In other words, you can segment your audience using data collected and stored in the CRM to trigger automated processes and send personalized messages to your contacts. There are many good reasons to use this feature, not the least of which is lead nurturing. It may also be used in administrative tasks to save time and allow your staff to concentrate on growing your business.


Adopting all of the HubSpot hubs has several advantages, but one of the biggest is the access you will have to the reporting tools. HubSpot has the additional benefit of having direct access to your leads, unlike programs like Google Analytics. As a result, it's simple to dig a bit deeper into a report and have a comprehensive picture of the customer journey.

HubSpot Hubs as a Successful Company

HubSpot coined the notion of inbound marketing. It relies on the idea that people don’t want advertisers to interrupt or threaten salespeople — they want to be educated. 

HubSpot has developed a framework that brings together tech, education, and culture to help companies thrive each day. 

HubSpot Fun Facts

  • HubSpot Academy graduated 218,000+ trained and certified inbound professionals
  • INBOUND has an extremely high number of attendees in 2019, which was up to 26,000
  • There are 150+  HubSpot User Groups in 21 countries around the globe
  • 73,400+ customers in 120+ countries and 3,300 employees who work for customers’ satisfaction
  • 400+ integrations and the ability to create custom apps

HubSpot CRM

What is HubSpot CRM? Your team will work along with the HubSpot CRM for greater performance in marketing, sales, and customer support. HubSpot CRM platform is completely FREE because HubSpot intends to get the whole view of customers in your company. 

HubSpot consists of five hubs: the Marketing Hub, the Sales Hub, the Service Hub, the CMS Hub, and the Operations Hub. Let’s explore each of the main features and pricing.

HubSpot Marketing Hub

You’ll be able to boost traffic, increase conversions, and display ROI with the aid of the Marketing Hub. 

HubSpot's Marketing Hub is all-encompassing, from getting SEO tips in real-time to creating a better marketing plan, bringing more traffic to main pages through social media promotion, and launching specialist-looking landing pages in minutes.

Keep giving each lead a personal approach to their buying journey through powerful email tools and trickle campaigns. You can connect to HubSpot CRM to log and organize any customer contact with your brand automatically. There are a host of advantages to boost profits for your business.

HubSpot Marketing automation tool is one of the best. You can find more marketing automation tools here

Popular features:

  • Blog and SEO management
  • Social media management
  • Lead page builders
  • Form builders
  • Email marketing
  • Account-based marketing
  • Lead generation
  • Marketing automation
  • Analytics

Pricing for the Marketing Hub plans:

  • Free
  • Starter: $20 per month
  • Professional: $890 per month 
  • Enterprise: $3,600 per month

HubSpot Sales Hub

If you want to increase the performance of your sales and simplify deals cycles, then the Sales Hub is a great instrument. 

Automate your emails and create models for the repetitive ones, evaluate their output, and share them with your team. You can connect to the customers through live chat on your website with Sales Hub. Emails and missed calls can be avoided by sending a connection that enables your customers to pick a meeting time that is convenient for you both. 

Sales Hub automates time-consuming activities including lead selection and the production of assignments. By tracking deals won and lost, you can see which sales reps are your best performers.

Popular features:

  • Conversation tracking
  • Email tracking
  • Email automation
  • Email templates
  • Document tracking
  • Conversation intelligence (AI that finds opportunities for improvement)
  • Payment acceptance
  • Meeting scheduling
  • Sales funnel tracking
  • Custom quote generation
  • Sales analytics

Pricing for the Sales Hub plans:

  • Free
  • Starter: $20 per month 
  • Professional: $500 per month
  • Enterprise: $1,200 per month 

HubSpot Service Hub

With Service Hub, you can connect directly to customers, help them grow, and transform them into promoters. 

Customer experience is the key to the success of all businesses. It has more control and higher expectations for customers. They want human, conversational interactions. 

HubSpot seizes this as an opportunity and provides the tools on a scale that you need to satisfy the customer. Build an awesome and efficient experience with your company and help your users.

Popular features:

  • Tickets
  • Knowledge base 
  • Live chat 
  • Customer portals 
  • VoIP calling (for select plans)
  • Customer feedback surveys 
  • Conversational intelligence features 
  • Forecasting 
  • Contact scoring 
  • Reporting and analytics 

Pricing for the Service Hub plans:

  • Free
  • Starter: $20 per month 
  • Professional: $500 per month
  • Enterprise: $1,200 per month

HubSpot CMS Hub

What is CMS Hub? It’s a content management software that is versatile for advertisers, efficient for developers, and offers a customized, safe experience for customers. 

With CMS, you can easily build and maintain custom website pages for different users and customize them for devices and conversions. Rely as much or as little upon developers as you would like. The best features of this Hub are SEO recommendations, website themes, multi-language content creation, a drag-and-drop editor, adaptive testing, and contact attribution reporting. 

HubSpot`s CMS Hub allows marketing teams to use flexible themes to make those last-minute alerts on their own. Connect tools and ideas from the developer community inside HubSpot. 

Security and reliability are provided by dedicated 24/7 security staff and out-of-the-box features such as network firewall enterprise-class, SSL, custom CDN, SSO membership, and more.

Popular features:

  • Pre-built website themes 
  • SEO recommendations 
  • The ability to easily integrate your site data with your CRM
  • A drag-and-drop design editor
  • Split testing with up to 5 various versions of a single page
  • Analytics 

Pricing for the CMS Hub plans:

  • Free
  • Starter: $25 per month 
  • Professional: $400 per month
  • Enterprise: $1,200 per month 

HubSpot Operations Hub

If your company is trying to scale, you should consider the Operations Hub. It automates day-to-day processes so you and your team can complete other tasks that can't be automated, and it's created to enhance data accuracy while gathering information for your business. No more delayed shipments or missed orders because your data is clogged.

Popular features:

  • Data deduplication
  • Real-time, two-way data synchronization 
  • Data syncing from multiple platforms 
  • Field mappings
  • Custom report builder
  • Workflow extensions to trigger third-party actions 

Pricing for the Operations Hub plans:

  • Free
  • Starter: $20 per month 
  • Professional: $800 per month
  • Enterprise: $2,000 per month 

How HubSpot works? A real-life example

Let's talk about John, a possible client for your company, and analyze how HubSpot impacts his journey:

  1. John finds blog posts you've written on a particular topic from a Google search. (Marketing Hub) 
  2. John subscribes to your newsletter because he wants to learn more. (Marketing Hub)
  3. HubSpot keeps tabs on every action John does on your website. (CRM)
  4. You send him helpful emails with extra resources. (Marketing Hub)
  5. Your sales staff receives John's contact information as a potential lead. (CRM)
  6. Your sales team contacts him via phone and email. (Sales Hub)
  7. He schedules a demo to find out more about your business and products. (Sales Hub)
  8. John makes a purchase. (Sales Hub)
  9. He has a question about his purchase and how it works. (Service Hub) 
  10. John checks the online Knowledge Base before speaking with your Support staff. (Service Hub)
  11. He has had a positive experience with your company and raves about it online.
  12. John`s friends are interested and visit your site to make their own purchases.

This is an illustration of the inbound methodology. Rather than using traditional sales methods to actively pursue your clients,  inbound marketing attracts customers with strategies like content marketing, providing value and developing relationships with leads, which ultimately results in increased sales. HubSpot tracks every user's action, allowing your team to know when and how to follow up.

How to determine whether HubSpot is the right choice for you?

It all depends on what you're seeking. HubSpot may be the best option if:

  • You want to invest in attracting and delighting your clients.
  • You need warm (or hot) leads for your sales staff.
  • You want to manage your clients and prospects efficiently.
  • You want to have one tool where your marketing, sales, and support teams can work together. 
  • You want to evaluate and improve your campaigns' performance.

HubSpot is a great tool to streamline the marketing and sales journey for your customers and to help your business grow.


As you may see, HubSpot’s system of Hubs is very powerful and when everything is organized and works systematically and synchronized, you may be sure, that your business will succeed. We hope you've figured out how HubSpot works and what benefits you can gain for your business.

Migrate to HubSpot CRM today or contact our experts for useful insights.

Ivan Karp

Ivan Karp

Managing Director at SyncMatters, Europe

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