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What tool to use for
Salesforce to HubSpot Data Migration ?

We've dissected the elements, surprises, customizations that pop up throughout the migration process and broken down for you so you choose the right instrument in getting your customer migrated without pain.

Stop the friction

Why Did We Create This Comparison Page?

We’ve spoken with too many teams who started with the wrong tool, got stuck halfway, or realized too late that what they chose wasn’t built for their use case. Some thought HubSpot’s import tool would handle everything. Others assumed Salesforce’s sync was a true migration. Spoiler: it’s not.

This page exists to cut through the confusion and help you:

  • Understand what each tool actually does (and doesn’t do)

  • See how MigrateMyCRM compares, honestly and transparently

  • Choose the right approach for your migration—based on your needs, not just marketing claims

We’re not here to bash. We’re here to inform - so you can make smarter decisions and avoid painful surprises.

This video originally appeared on LinkedIn.

It provides a valuable look at how HubSpot Import (CRM Data Migration) performs in real-world use.  It says it all, doesn’t it?

Feature Showdown:

MigratemyCRM vs HubSpot Import & Salesforce Sync

Objects/Features MigrateMyCRM HubSpot Import Salesforce sync App
Line items Yes Yes No
Products Yes Yes No
Emails Yes Yes No (only task with email type)
Attachments Yes No No
Notes Yes Yes No
Delta migration Yes No, problematic Yes - ongoing sync
Multiple objects migration MigrateMyCRM has a UX interface that allows to pick objects that need to be migrated, and internally collects all data about these objects from source CRM or files, along with associations between the objects records.  In HubSpot import if a couple objects need to be migrated, their data needs to be combined into one file with multiple columns. Yes - ongoing sync
Filtering - selective migration of records Yes, built in UI. Learn from the video. Requires manipulations with files before starting the import No, only contacts inclusion list can be created in HubSpot to selectively sync to Salesforce. Everything else syncs properly.
Clearing results, remigrations Yes, we keep all the information about earlier migrated records and provide options of one-click data removal, remigration, partial data remigration Import lists need to be created during the import, based on the import files, user can manually bulk delete records from each of the imported objects. No
Selective custom fields creation Yes Yes No
Source fields and values usage Yes No No
Source fields unique values list Yes Yes No
Complex fields mappings Yes, allows to gradually fill in multiple fields in HubSpot if source has multiple values field, or we want to map a couple fields into one No No
Custom fields creation - set type and settings Allows to customize label, internal name, type, settings, specific set of values during creation No No
Fields formatting Allows to utilize additional features such as normalizing date format, time shifting, text fields - remove or add HTML tags etc No No
Mapping navigation and user friendly manipulations Allows to work with fields filtered out by some specific criteria - type, comments left, custom vs native fields, used vs not used. Learn more about fields mapping. No No
Flexible matching tool A part of the tool that allows to customize matching/records creation for records of any object that has been selected for matching. Works if there are existing records in HS - i.e. users, companies, contacte etc, allows painless partial migration. Explore Matching features. No No

MigrateMyCRM magical powers are waiting...

The wizard does the heavy lifting so that self-service data migration is comically simple, even for the most non-technical person.

unlimited-free-samples

Unlimited Free Samples

Preview roughly 10% of your mapped records in HubSpot prior to migrating the full data set. No credit card required.

intelligent-auto-mapping

Intelligent Auto Mapping

Automatically map as many native and custom fields as possible to speed up the mapping process.

custom-field-creation

Custom Field Creation

View custom fields created in your legacy CRM and bulk create those same fields in HubSpot, right from the Wizard UI.

field-utilization

Field Utilization

Determine the frequency of your field usage. This will enable you to evaluate the necessity of having this field in the first place.

association-preservation

Association Preservation

Maintain all associations and connections between all records, such as contacts, companies, attachments, activities, etc.

data-security

Data Security

Your data is safe with us. We're ISO certified, GDPR compliant, and trusted by the world's most secure organizations.

Looking for a Better Way to Migrate CRM Data into HubSpot? Stop the friction. Start clean.

MigrateMyCRM delivers best-in-class migrations with robust features built to handle even the most complex scenarios,  backed by 10+ years of experience.