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Top 10 CRM Experts You Need to Pay Attention To

Be aware of the most successful CRM experts. They are worth your attention. Read about their achievements and follow them on the social media.


Where do you get the latest news in the CRM industry?

We’ve found the easiest way to find the latest trends and information on the CRM market: Leader profiles. 

Everyone spends hours per day on social networks, and not just for entertainment. In this article, we’ve investigated the top CRM experts to follow on Twitter and LinkedIn.

Paul Greenberg, Founder & Managing Principal of The 56 Group, LLC

Paul Greenberg is known as “The Godfather of social CRM”. He is the author of the popular book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century. 

It’s known as “the bible of the CRM industry” and is translated into 8 languages. More than 60 universities use this book as a primary text.

Paul Greenberg is president of The 56 Group, LLC, an enterprise application consulting firm that focuses on CRM strategic services. He’s also a founding partner of the CRM training company, BPT Partners.

Greenberg has been selected as a member of the Destination CRM Board of Experts, Expert Advisory Panel, the CRMGuru Expert Guru Panel, and the Linkage Conference Board of Advisors, among many others. 

Follow Paul Greenberg on LinkedIn and Twitter.

Richard Bohn, Independent Analyst of CRM Solutions

“I’m the oldest living independent CRM analyst”. 

Yes, Richard Bohn is the independent analyst of CRM solutions and author of books that help sales professionals get the most from their CRM solutions. He believes that CRM success is your only choice.

His first CRM analysis was published in 1985. Bohn is the president of Sell More Now, serving B2B small and midsize companies. They have published hundreds of CRM reviews since 1984. 

Follow Richard Bohn on LinkedIn and Twitter.

Barry Dalton, Group Head – Digital Medical & Advanced Analytics

Barry Dalton drives analytics and digital technology at GSK where he is Head of Digital Medical & Advanced Analytics. 

He has been working on CRM, CX, and digital initiatives for most of his career. Dalton hosts the Social Media Addicts podcast together with Seth Goldstein about the convergence of social media and business.

Dalton has spent 25 years consulting for Fortune 500 and mid-market companies on the implementation of CX strategies, operating models, and cutting-edge technology. He focuses on the impact of digital customer experience disruption, understanding customer behavior, demand formation, and barrier analysis for digital interactions and collaboration.

Follow Barry Dalton on LinkedIn and Twitter.

Mike Boysen, Managing Director at Effective CRM

Mike Boysen has spent more than 20 years in the CRM industry, during which time he has designed and built technologies for marketing, sales, and customer service. Now he works at Ernst & Young in the Digital Customer department. 

Boysen is also the founder and editor of the blog, Effective CRM using Jobs-to-be-Done, which focuses on CRM, customer-centricity, and customer experience, among other topics.

Boysen became the director at Strategyn in 2017 to help companies implement his Jobs-to-be-Done strategy. The main point of the strategy is creating solutions for a specific job, rather than focusing on creating or improving an existing product.

Follow Mike Boysen on LinkedIn and Twitter.

Bob Thompson, Founder, Editor-in-Chief of the world’s largest business community, CustomerThink

Bob Thompson is a founder and editor-in-chief of the world’s largest customer-centric business community, CustomerThink. He is also a popular international motivational speaker and blogger.

Thompson is the author of Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies. He regularly tweets on topics and news related to CRM, CEM, and social business.

Thompson has more than 15 years of experience in customer-facing roles, sales, customer management, and business consulting. He also has important expertise in analysis and in the creation of online communities. 

Thompson’s primary goal is to help business owners build relationships of value with their customers.

Follow Bob Thompson on Twitter and Linkedin.

Ray Wang, Principal Analyst, Founder & Chairman of Constellation Research

Constellation Research’s Principal Analyst, Founder & Chairman, R “Ray” Wang has built up an impressive career focused on how technology affects organizations. 

He has held executive roles at Forrester Research, Oracle, PeopleSoft, Deloitte, Ernst & Young, and Johns Hopkins Hospital. 

Ray Wang advised Global 2000 organizations and has spoken to millions around the globe. His innovative style of presentation brings life and vitality to technology and business issues such as artificial intelligence, digital economy, future of work, digital marketing transformation, matrix exchange, next-generation customer experience, and technology consumerization.

Wang’s best selling book, Disrupting Digital Business, published by Harvard Business Press, describes why 52% of Fortune 500 have been merged, acquired, or gone bankrupt since 2000.

Wang is the author of the popular blog, A Software Insider’s Point of View. With viewership in the millions, his blog provides insight into how disruptive technologies and business models impact brands and enterprises.

Follow Ray Wang on LinkedIn and Twitter.

Jesús Hoyos,  Managing Director at Solvis Consulting

Jesús Hoyos is a managing director at Solvis Consulting, with more than 22 years of experience as a leader in the execution of CRM initiatives. 

Jesús Hoyos is a blogger, conference speaker, independent analyst, co-founder of the Social Media Club in Mexico City. He is also a member of the jury for CRMIdol, a CRM contest for SMBs. 

Hoyos focuses on developing approaches for CRM, social CRM, and client initiatives. His main focus points include: 

  • social Command Centers integrating social media monitoring tools and traditional CRM solutions
  • social CRM strategies
  • community Platform implementations
  • marketing Automation engagements
  • social Media Conversation Maps to identify Social CRM use cases
  • social CRM Package Selection
  • working with Digital Agencies in the integration of CRM use cases

Follow Jesús Hoyos on Twitter and Linkedin. 

Mitch Milam, Microsoft Most Valuable Professional (MVP) for the Dynamics CRM product, Microsoft Dynamics CRM Architect: Designer, Builder, Educator, Writer

Mitch Milam, a Microsoft Dynamics CRM MVP, is a veteran with over 27 years of experience in the computer industry. 

He is a conference speaker, author, educator, and developer. You can find out everything from CRM customization to administration to productivity on his famous blog,

Mitch educates Dynamics CRM users by:

  • Writing books, training material, and articles for RockMyCRM blog
  • Teaching Microsoft & custom classes, attending conferences and webinars as a speaker
  • Giving individuals, teams, and companies advice as a consultant

Follow Mitch Milam on Twitter and Linkedin.

Thomas Wieberneit, Principal Consultant; Co-Founder, Co-CEO, Principal of aheadCRM; CEO at Epikonic; Advisor, Featured Columnist at CustomerThink

Principal Consultant, Co-Founder, and Co-CEO of aheadCRM. CEO of Epikonic Adviser, Featured Columnist at CustomerThink. The ultimate packaged leader. 

Thomas Wieberneit is a CRM expert, IT consultancy, and armed forces with over 20 years of experience in leadership.

Wieberneit is an accomplished practitioner of CRM. To effectively turn business needs into technological solutions, he obtains the unique combination of growth, quality control, and consultation. 

Wieberneit constantly reviews individuals, programs, and procedures to identify vulnerabilities that hinder company structures and provides creative solutions.

Follow Thomas Wieberneit on Twitter.

Pierre Hulsebus, Global Black Belt for Microsoft

Pierre Hulsebus’s experience is most known on the Microsoft Dynamics Platform for over 17 years. However, his practice as a technology professional began in the late ‘80s. 

Hulsebus is a Board Member of the Ferris State Marketing and Sales Advisory Program and the Founder and Vice President of Programming for the West Michigan Microsoft Dynamics CRM User Group.

Hulsebus works with global projects to automate ordinary life by using technology and organizational change. In addition, he is an author, speaker, and blogger at CRMGuru.

Follow Pierre Hulsebus on Twitter and LinkedIn.

The Top 10 CRM Experts Concluded 

There are many CRM experts with insurmountable talent and experience that are worth your attention. Take into account the Top 10 CRM Experts, follow them and get useful insights on how to make your company successful.

For more articles like these, visit our blog or check out our case study library. Like these top 10 executives, Trujay’s team is compiled of true CRM data experts. 

Contact us about a migration or integration project. We’ll provide you with the same level of knowledge as any of these pristine, top-notch experts. 

Ivan Karp

Ivan Karp

Managing Director at SyncMatters, Europe

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