Objection Smasher for the HubSpot Administrator Program

👋 Howdy,

The HubSpot Admin Program is a pretty awesome service. 

It gives you access to a fractional HubSpot Admin, for a flat monthly rate to solve your HubSpot problems. No contracts. No commitments. Cancel anytime.

There's several places across our website that clearly outline the benefits:

1. Webpage | HubSpot Admin Program
2. Blog post | Trujay launches HubSpot Administrator Program
3. Blog post | Referral module for the HubSpot Administrator Program goes live

But today, I'm going to do something a bit unorthodox. 

I'm going to address common objections people have, discuss customers that aren't a good fit, talk about why people churn, and fill you in on what we're doing to improve the service.

Let's dive into this. 👇

Common Objections 🤔

Let's address some of the most common objections that we encounter during our conversations with prospects.

I've compiled a list of these objections, along with our thoughtful and comprehensive answers, to help you make an informed decision.

Trust

"I'm a little hesitant to work with an admin who I haven't met in person or established a relationship with. How can I be sure that they will have my best interests in mind?"

It's understandable that you may feel hesitant to work with an admin that you haven't met in person. However, I assure you that our service is designed to provide you with the highest level of expertise and support, no matter where you're located.

Our admins are carefully vetted and have extensive experience working with HubSpot, so you can be confident that you are working with a true expert. We also prioritize building strong relationships with our clients, even if it's a virtual relationship. We are always available to answer your questions, provide guidance, and offer support whenever you need it.

We understand that trust is important, which is why we offer a 7-day free trial period for new clients to test our service and build a relationship with our team. During this time, you can get to know your admin, ask any questions you may have, and ensure that they have your best interests in mind.

Overall, we believe that our HubSpot admin service can provide you with a comparable level of support and expertise as an in-person part-time admin, without the added costs or logistics. We are committed to building strong relationships with our clients, no matter where they are located.

Expertise

"I have some specific needs for my business that I'm not sure your team will be able to handle. Can you tell me more about their experience and qualifications?"

We understand that every business is unique and may have specific needs that require specialized expertise. That's why we carefully vet our team of admins to ensure that they have the experience and qualifications necessary to handle a wide range of needs and challenges.

Our admins have extensive experience working with businesses of all sizes and industries, from startups to established enterprises. They have a deep understanding of HubSpot and are well-versed in its many features and capabilities. Additionally, they receive ongoing training and support to stay up-to-date on the latest best practices and trends in HubSpot administration.

Overall, we are confident that our HubSpot admins have the experience and qualifications necessary to handle a wide range of business needs and challenges. We are committed to providing our clients with the highest level of expertise and support, and we will work closely with you to ensure that your specific needs are met.

Time

"I appreciate the idea of having an on-demand admin, but I just don't have the bandwidth right now to work with another external team. Maybe in the future."

We understand that managing an external team can be time-consuming and may not be feasible for all businesses. However, we believe that our service can actually help you save time and increase efficiency, rather than adding to your workload.

Our admins are experienced and knowledgeable in all aspects of HubSpot administration, from setting up campaigns to optimizing workflows and reporting. They are equipped to handle the day-to-day tasks and responsibilities of managing your HubSpot account, which can free up your time to focus on other important areas of your business.

Additionally, our service is designed to be flexible and tailored to your specific needs. You can choose to work with our admin on an as-needed basis, rather than committing to a set number of hours. This means that you can use our service as much or as little as you need, without feeling like you are taking on additional work or commitments.

We understand that your time is valuable and limited, which is why we are committed to making our service as easy and efficient as possible. Our admins are equipped to handle your HubSpot needs, without adding to your workload or requiring extensive time and resources.

Overall, we believe that our HubSpot admin service can help you save time and increase efficiency, rather than adding to your workload. We are committed to working with you to find a solution that meets your unique needs and fits seamlessly into your existing processes and workflows.

Integration

"I'm worried about how much time it will take to onboard your admin and whether it will disrupt my existing workflows. How do you ensure a smooth integration process?"

We understand that onboarding a new team member, especially an external one, can be a concern for many businesses. However, we take great care to ensure that our onboarding process is as smooth and seamless as possible, with minimal disruption to your existing workflows.

During the onboarding process, you'll complete a discovery questionnaire and onboarding call to help us familiarize ourselves with your business, your existing HubSpot setup, and any specific immediate needs you may have to tackle first.

Overall, we understand that onboarding a new team member can be a concern, but we are confident that our experienced HubSpot admins can integrate smoothly with your existing workflows. We will work closely with you to ensure that the onboarding process is as smooth and efficient as possible, with minimal disruption to your business.

Availability

"What if I have an urgent issue outside of regular business hours?

You have the ability to submit tasks 24/7 via our client portal. When the following business day hours resume, we can prioritize your issue to the top of your queue to complete. No sweat.

Control

"I'm concerned about giving someone access to my HubSpot account and data. How do you ensure that my information is secure and that changes are only made with my approval?"

We completely understand your concern about the security of your HubSpot account and data. We take data security and privacy very seriously, and have implemented a number of measures to ensure that your information is always secure and that changes are only made with your approval.

First and foremost, our HubSpot admins are required to sign a comprehensive non-disclosure agreement (NDA) and data protection agreement. This agreement ensures that your data and information is kept confidential and secure, and that the admin will only access your account and data for the specific tasks that you have authorized.

When it comes to making changes to your HubSpot account, we always seek your approval first. Our admins will work with you closely to ensure that any changes or updates are in line with your business objectives and goals, and will seek your approval before making any significant changes.

Overall, we take data security and privacy very seriously and have implemented a number of measures to ensure that your information is always secure and that changes are only made with your approval. Our team of experienced HubSpot admins are committed to delivering high-quality service while maintaining the highest levels of data security and privacy.

Scalability

"What happens if my business grows and I need more support than your service can provide? Will I need to switch to a different service?"

We understand that as your business grows, your needs may change and you may require more support than our HubSpot admin service can provide. However, we want to assure you that we are committed to working with you and helping your business grow.

That's why we give you the ability to upgrade to a higher level tier of our service at any given point throughout your subscription.

If you find that you need more support in the form of a true dedicated HubSpot Admin. We have a partnership with HubSearch. They are recruiting experts devoted to the Hubspot ecosystem. They become your recruiting team and help you hire full-time rockstars.

Overall, we understand that your business needs may change as you grow, and we are committed to working with you to find the right solutions to support your continued success. Our HubSpot admin service is flexible and can be adapted to meet your evolving needs, and we are always here to help you succeed.

Alternative

"I've used HubSpot support in the past, why wouldn't I just continue to use them?"

We completely understand your inclination to continue using HubSpot's support services, and we applaud you for taking advantage of the resources they offer. However, there are benefits that our HubSpot admin service can offer that HubSpot's support services may not be able to provide.

Our HubSpot admins offer a more personalized and customized approach to support. You'll have direct access to an experienced HubSpot admin who knows your business, have a relationship with and will be able to provide customized support and guidance tailored specifically to your business needs much faster and efficiently.

Overall, while we certainly understand the appeal of HubSpot's free support services, our HubSpot admin service offers a more personalized, customized, and flexible approach to support that can be tailored specifically to your business needs. 

Commitment

"I'm hesitant to commit to a contract. I don't want to be locked in if I'm not completely satisfied with the service or if my needs change in the future. Is there a way to use your service without signing a contract?"

Absolutely! We understand that every business is unique, and we want to make sure that our HubSpot admin service is a good fit for your needs before you commit to anything. That's why we offer the option to use our service without signing a contract.

With our service, there are no long-term commitments, and you can cancel or pause at any time without penalty. We want you to have the flexibility to adjust your service as your needs change, so you can upgrade or downgrade as necessary to ensure that you are getting the right level of support for your business.

This gives you the peace of mind you need to make the best decision for your business.

Scope of Work

"I just need 1 or 2 things done, so I'm not sure I'd be using the full value of the subscription."

With our HubSpot admin service, you have the flexibility to pause and resume your subscription at any time. This means that you only pay for the support you need, when you need it, without having to worry about long-term commitments or wasting resources on services that you don't need.

In addition, when you pause your subscription, any remaining time within the month that you have paid for will be available to you when you resume your subscription. This means that you can pick up right where you left off, without having to worry about losing any of your valuable support time.

We believe that our flexible subscription model provides our clients with the best possible value for their investment, allowing them to get the support they need, when they need it. Whether you need ongoing support or just a few tasks completed, our team of experienced HubSpot experts is here to help you achieve your business goals.

Customers that aren't a good fit 🚫

Let's take a moment to discuss the types of customers that may not be the best fit for our service. By considering this list, you can determine if our service aligns with your business needs and goals.

1. Customers who don't use HubSpot.
   1. If a potential customer doesn't use HubSpot, they won't have a need for your service.
2. Customers who don't have a large enough HubSpot account.
   1. If a customer has a small HubSpot account with only a few contacts, they may not require the level of support that our service provides.
3. Customers who require highly customized support.
   1. If a customer requires highly customized support or has unique needs that fall outside of our Official Scope of Work for tasks we're able to accommodate, they may not be a good fit.
4. Customers who require in-person support.
   1. If a customer requires in-person support or on-site training, our service may not be the best fit.
5. Customers who are not willing to delegate partial control.
   1. If a customer is not comfortable delegating partial control of their HubSpot account to an external admin, they may not be a good fit for your service.

Why others churn or pause 🚪

Transparency is key to us, and we want to make sure you have a clear understanding of what other customers have experienced when it comes to pausing or canceling their subscription.

By discussing common reasons for churn, we hope to provide valuable insights that can help you make the best decision for your business.

Expectations

Managing customer expectations is crucial for any successful service. We understand the importance of setting clear expectations from the start.

During the initial sales call and throughout the onboarding process, we make sure to convey what our program is and what it offers, so that our customers understand what they can expect from us.

Different alternative

Customers may find a different alternative that better suits their needs, whether it's a competitor or a different model, such as a retainer or selling buckets of hours.

We understand that not every service is the perfect fit for everyone, and we respect the decision of customers who may find a better solution elsewhere.

Changes in economic or business circumstances

Customers' circumstances may change, and the service may no longer be a good fit for them.

Satisfied with HubSpot instance

Customers may feel that their HubSpot operations are in a good place after the work we've completed for them and do not require further assistance at this time.

How we're improving the service 🆕

To continuously meet the needs of customers, a service must evolve and adapt, much like a product.

This requires actively listening to customer feedback, implementing necessary changes, and having a forward-looking perspective on where the market is headed.

Anticipating future needs of customers is crucial in staying ahead of the curve and providing the best possible service. By prioritizing these factors, a service can stay competitive and continue to meet the evolving needs of its customers.

Below is how we're leveling up for our customers. 👇

Productizing RevOps

RevOps is a relatively new concept in the world of business, and as such, it is often spoken about in a highly theoretical nature.

Many organizations struggle with the practical application of RevOps principles, and the lack of clear deliverables can make it difficult for companies to measure the impact of their investments in this area. This can lead to a perception that RevOps is simply a buzzword with little substance.

People often sell the dream with very expensive retainers, but don't actually deliver. We believe we can fix this with productization.

At Trujay, we understand the importance of productizing RevOps to help our customers understand the value they can expect to receive from our services.

We're developing a clear framework that outlines the specific deliverables that customers can expect, as well as the outcomes that they can expect to achieve at a fixed cost. This allows us to create a tangible roadmap for our customers, which makes it easier to track progress and measure success.

We plan to go live with this initiative at the start of Q3.

Conclusion

A fractional HubSpot admin service can be a valuable addition to any team looking to optimize their HubSpot operations without the added costs and logistics of hiring an in-house admin.

However, it's important to understand the potential objections and concerns that customers may have before deciding to use this service.

We addressed some common objections, offered potential solutions and reassurances to alleviate these concerns. We also discussed the types of customers who may not be a good fit for this service and provided a clear understanding of what to expect from the service to ensure that expectations are aligned, as well as what we're working on to improve its value.

Ultimately, with the right understanding of the service, the right fit of a customer, and proper communication, a fractional HubSpot admin service can provide a valuable and efficient solution for businesses looking to improve their HubSpot operations.