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Marketo: A Look Inside Its Main Features and Benefits

We support various CRM platforms for migrations. Recently, we’ve started supporting powerful and popular marketing automation tools such as Marketo.

Trujay supports various CRM platforms for migration and integration. Recently, we’ve started supporting powerful and popular marketing automation tools such as Marketo. Here, we’d like to describe Marketo features and benefits.

What is Marketo?


Marketo was founded in 2006 and has grown as one of the leading platforms for marketing automation with more than 2,300 customers and more than 100,000 users worldwide. 

Marketo is best for B2B transactions, which means that e-commerce firms and other organizations that wish to sell directly to customers are less beneficial. It’s focused on attracting and engaging leads and moving them through the sales funnel so B2B companies can grow.

Marketo is simple, easy to use, advanced, and flexible. It is a robust platform that empowers users to do a range of tasks and achieve outstanding outcomes. Marketo may also be integral in fields such as campaign strategy and customer interaction and marketing automation. Marketo allows user customization at a high level. Its overall product divides into four separate sections, and each one has different plans and payment options. 

If any of these variables sound like they’d be bad fits for your business, then Marketo may not be right for you. However, if everything sounds fine up to now, let’s look at some of Marketo’s benefits and features.

Marketo features

  • Marketing Automation
  • B2B marketing & lead management
  • Consumer Engagement Marketing
  • Email & campaign management
  • Real-time Personalization
  • Personalize messages across channels
  • Marketing Management
  • Budgets & marketing calendar
  • Solutions
  • Email Marketing
  • Inbound Marketing
  • Up-Sell and Cross-Sell
  • Loyalty Marketing
  • Lead Generation
  • Event Marketing
  • Measure & Optimize ROI

Marketo Pricing

Marketo does not include specific pricing information publicly and doesn’t offer free trials. According to Marketo’s pricing literature on its website, pricing is primarily based on the number of contacts in a marketing database, not usage. According to Marketing Automation Insider, Marketo costs $895 per month for up to 10,000 contacts. Full feature pricing is $3,195 per month. Set-up fees will run organizations $895, and the starting number of users is 10, with a cost per extra user.

Marketo does not ask consumers to purchase packages from its marketing apps. Some start with email marketing automation and grow into products such as Marketo Content, an AI-powered product designed to predict content that will most likely convert each audience by auto-discovering website assets and cataloging them.

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Marketo Benefits

Intuitive platform 

Marketo has built-in social tools and attractive models for landing pages. It has a visual drag-and-drop interface that enables users to create professional email templates even if they do not have any prior HTML experience.

Simple email marketing

Users can predefine a set of steps, acts, or timing that send out an email. The social components integrate with Marketo’s emails, predominantly via the “Forward to Friend” option. Users may also try out various kinds of content and adjust the content immediately through email testing to suit particular circumstances.

Ability to create landing pages

Marketo’s drag-and-drop interface and pre-designed templates make landing pages simple to build. Potential clients with data capture forms may also be actively profiled, which generates lead data over time. Marketo can turn landing pages into Facebook pages as well. The dynamic capabilities of its content allow users to modify and optimize it.

Profound network collaboration

Marketo feature to integrate with Salesforce, Microsoft Dynamics, and other leading CRM systems also increases coordination and communication between marketing teams and sales teams.

Lead management

Marketo users can also set parameters and requirements to collect strong leads, such as prospect behavior, sales reports, demographics, and product ratings, making Marketo an excellent lead management tool.

Social marketing platform

In social promotion, social sharing, and social interaction, Marketo is also an excellent social marketing tool. Its reporting and analytics features include all the statistics an organization may need and generate reports based on various metrics such as campaign results, lead outcomes, and performance of email and landing page.

Campaign management

Marketo has a file structure closely similar to the Windows file manager. It makes it easy to create campaign assets linked to a campaign, and then, if you have a similar push, repeat them in the future.

CRM integration

Marketo offers two native CRM integrations: Salesforce and Microsoft Dynamics, SugarCRM, NetSuite, Oracle, and SAP Cloud for Sales integrations. 


Marketo specializes in supplying its consumers with personalized solutions, which means you can configure what you want for your marketing campaign to be customizable. That means that you just see what you want to don’t have to deal with unnecessary statistics.


You can receive comprehensive reports using Marketo, from high-level engagement analytics to revenue reporting. Reporting requires manual configuration, which may take a large amount of time.


Now you know Marketo features and benefits, and if it’s an excellent tool for your business, don’t hesitate and migrate your CRM already today.

To switch your CRM, you can use Trujay automated migration tool and migrate on your own or get the help from our experts.

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Ivan Karp

Ivan Karp

Managing Director at SyncMatters, Europe

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