Table of Content
- 6 Challenges Companies Face When Building Their Own NetSuite and HubSpot Integration (and Why SyncMatters is the Solution)
- Why Choose SyncMatters for Your Integration?
6 Challenges Companies Face When Building Their Own NetSuite and HubSpot Integration (and Why SyncMatters is the Solution)
Integrating NetSuite and HubSpot can transform how businesses manage their data, automate workflows, and align sales and marketing.
However, building an in-house integration comes with significant challenges that can hinder efficiency, lead to unforeseen costs, and require ongoing technical maintenance. Let’s explore these challenges—and why working with an integration company like SyncMatters can make all the difference.
1. Lack of Technical Expertise
Building a seamless integration requires a deep understanding of both NetSuite’s and HubSpot’s APIs, workflows, and data models. Without in-house developers experienced in these systems, companies risk creating a fragile solution that breaks under real-world conditions.
Why SyncMatters?
SyncMatters specializes in ERP and CRM integrations, leveraging years of expertise in working with both NetSuite and HubSpot. Our team ensures your integration is not just functional but also robust, future-proof, and scalable.
2. Integration Complexity, Data Mapping, and Sync Errors
Often a company’s business rules can be complex. This leads to an integration that may need to mirror these complex rules. The challenge of aligning two distinct systems lies in mapping record types in NetSuite to native or custom records in HubSpot for optimal CRM reporting and usage. Differences in data structures, data types or naming conventions can lead to duplicate records.
Why SyncMatters?
We provide customizable integration solutions that handle even the most complex data mapping scenarios, record-matching, and data transformations. If a custom object is needed in HubSpot we can assist in designing the object and associations for your use case. Our integration platform allows a point-and-click mapping experience between NetSuite and HubSpot.
3. Managing Deal and Transaction Workflows
One of the key challenges in integrating HubSpot and NetSuite is determining the right workflow for handling deals and transactions. Specifically, businesses need to decide how and when deals in HubSpot should transition into NetSuite as Quotes or Sales Orders while ensuring data consistency between both systems.
Why SyncMatters?
SyncMatters addresses this challenge by implementing a structured workflow where deals originate in HubSpot. Once a deal reaches a predefined stage, SyncMatters pushes it to NetSuite as either a Quote or Sales Order. Usually, once we sync this record to NetSuite, we stop listening to HubSpot for updates to the deal, and NetSuite becomes the master. We also sometimes change the status on the HubSpot deal to reflect that a quote or sales order has been created. This approach ensures that NetSuite maintains the finalized version while keeping HubSpot users informed of the deal’s progression.
4. Ongoing Maintenance and Updates
APIs and platforms are constantly evolving. An integration that works today might break tomorrow if a platform updates its API or changes its workflows. Companies must allocate time and resources to monitor, troubleshoot, and update their solution regularly.
Why SyncMatters?
SyncMatters proactively monitors platform API changes and ensures your integration stays up-to-date. Our clients benefit from managed services, meaning you don’t have to worry about interruptions or compatibility issues—we handle it for you.
5. Hidden Costs and Resource Drain
While an in-house solution may seem more affordable initially, hidden costs often emerge. Developer hours, testing, debugging, and future enhancements can quickly inflate the total expense. Add to this the opportunity cost of pulling your team away from core business initiatives and the in-house solution becomes costly.
Why SyncMatters?
Our sync platform is a cost-effective solution designed to provide long-term value. By choosing SyncMatters, you gain a partner and reduce upfront development costs. You also avoid the unpredictable expenses of maintaining your own solution.
6. Scalability and Performance Bottlenecks
An in-house integration might perform well with small datasets or simple workflows but struggle when faced with large-scale operations or complex business processes. Performance bottlenecks can cause delays, missed updates, or system crashes. Our built-in error handling ensures that no data is missed during syncing.
Why SyncMatters?
SyncMatters builds integrations that scale with your business. Whether you’re syncing a few hundred records or managing millions, our solutions are optimized for high performance and reliability. Plus, our middleware ensures minimal downtime and efficient data handling.
SyncMatters can integrate with more than just these two products, so in addition to NetSuite and HubSpot, your platform license includes other integration possibilities.
Why Choose SyncMatters for Your Integration?
At SyncMatters, we understand that your business deserves more than a “one-size-fits-all” solution. Our integration services offer:
- Customizable Workflows and Syncs tailored to your business needs.
- Expert Support to handle setup, updates, and troubleshooting.
- Seamless Scalability as your business grows.
- Cost-Effective Solutions that save you time and resources.
Don’t let integration challenges slow you down. With SyncMatters, you gain a trusted partner that ensures your NetSuite and HubSpot systems work in harmony, so you can focus on what matters most—growing your business.
Are you ready to simplify your integration journey? Contact SyncMatters today to learn more!
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