Industry
Real Estate
Challenge
The main challenge Geekly Media faced was the labor-intensive process of manually transferring data from property management software (Appfolio and Propertyware) into HubSpot.
Results
The efficiency gains from this partnership have set a new industry standard for property management automation.
Key Service
CRM Integration
[SyncMatters] has not been just a good experience, it’s been a business changing experience for us. It’s allowed us to build something that is an industry-changing system.”
About Geekly Media
Geekly Media, a consultancy specializing in property management, is at the forefront of automating and streamlining operations for residential properties across the nation. As a HubSpot Certified Partner exclusively serving the property management industry, Geekly Media leverages technology to help property managers work more efficiently under the ethos of "working smarter, not harder."The challenge
The main challenge Geekly Media faced was the labor-intensive process of manually transferring data from property management software (Appfolio and Propertyware) into HubSpot. This task demanded over 80 hours a week from Michael Park, Geekly Media’s Chairman of the Board and former Managing Director, due to the intricacy of the process and the precision required to maintain data integrity.
Geekly Media was unable and admittingly unwilling to take on more projects, not because of the system but because of the workload. Park was at maximum capacity and would not compromise their service credibility by taking on more than what could be handled. The work needed for project completion was laborious. Files required constant manipulation and needed to be imported in a way that was usable in HubSpot. This led to inconsistency, rushed-work, and untimely execution.
The solution
With previous successful file transfer customers and by mimicking Park’s manual processes, the repeatable logic was built within SyncMatters. Replicating Geekly Media’s architecture, a custom integration template was designed. The logic connects AppFolio or Propertyware to HubSpot (with PropertyBoss and Buildium launching soon) and creates a scalable ‘Bridge’ product offering.
When we approached [SyncMatters], we developed what we call a Bridge between many of our industry software partners… so that on a daily basis, we are able to update data inside of HubSpot.
- Michael Park, Chairman of the Board @ Geekly Media
SyncMatters receives a file that is then consumed, manipulated, and compared. The process is done outside of HubSpot so that once data arrives, it is ready for use.
SyncMatters also clones Geekly Media’s master portal to set up client portals in a matter of minutes. The system parses through emails to create HubSpot Leads based on Zillow emails. SyncMatters also automated complicated workflows that had exposure for failure from timeouts, human error, and formatting.
Before [SyncMatters], maintaining a few Bridges required 80 hours a week of Michael’s time. Now, we serve dozens of Bridges requiring only weekly meetings.
- Heather Park, Co-Founder and CEO @ Geekly Media
The result
With SyncMatters, the Bridges are now launched within three days. The success evoked innovations beyond Bridges and now expands into other offers including newly added Collections and Renewals operations. Geekly Media’s Park went from providing fulfillment to strategizing product development.
The model that we have now is second to none. There is nothing in our industry that does what we do and we couldn’t do it without the automation built by [SyncMatters]. We've been able to take [SyncMatters] and develop a very custom data flow and we were able to take HubSpot and put them together and all of a sudden, we have a very powerful engine.
- Michael Park, Co-Founder and Chairman of the Board @ Geekly Media
Without [SyncMatters], I’m not really sure where we would be.
- Heather Park, Co-Founder and CEO @ Geekly Media
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